Fashion and Lifestyle

Rushed morning? No problem. Discover how one tiny piece of silver jewelry — a ring, bracelet, or earring — can completely transform how you look and feel. 

Flowers wilt by Friday. Discover why silver jewelry makes a more meaningful, memorable gift for her — for birthdays, anniversaries, or just because.

That "nothing to wear" feeling isn't really about your wardrobe. It's about confidence, self-expression, and the small finishing touches that make a look feel truly yours.

Is 925 silver the same as sterling silver? Learn what the 925 stamp really means, why pure silver can't be used in jewellery, how to spot a BIS hallmark in India, and what to check before you buy. A fully verified guide by Shubha.

Looking for a premium jewellery gift in India? Discover why Shubha is the go-to gifting jewellery brand for birthdays, anniversaries, festivals, weddings, and corporate occasions — with stunning packaging that makes every gift unforgettable.

Because showing up beautifully — even from your living room — has never been more important. ✦  A Word Before We Begin Work From Home has returned — and this time, we come to it not with disarray, but with the calm certainty of women who have learned exactly what they need. We know...

India has officially raised import duties on gold and silver from 6% to 15%. This is one of the biggest duty hikes in recent years and it affects everyone — from people buying jewellery to investors, traders, and the jewellery industry. In this article, we explain exactly what happened, why the government took this...